While at London studio Seeper, I acted as creative director on this ambitious project, now the most technically complex permanent projection mapping in the world.
Over 60 architectural scale models of the Canary Wharf estate are mapped with digital content, projected by over 30 projectors.
Animated content showed how the new proposed residential flats would look during the day and at night, with animated traffic, building lights, and time-lapsed shadows moving across the model. Controlled by an iPad, the content could then be changed to show retail locations, transport links, and show lifestyle videos of events and attractions around the estate.
I worked on the project for over a year, producing the initial creative and directing a team of ten 3D artists and motion designers.
